What is your organization’s core expertise, and what unique knowledge, technology, or capabilities do you bring to CustomAI?
Martel Innovate is a dynamic, Swiss-based consultancy with 30 years of experience at the intersection of scientific research and innovation management. Our core expertise lies in bridging the gap between complex technical development and real-world impact. We bring to CustomAI a specialized “triple-threat” capability:
- Professional Project Orchestration: Deep knowledge in managing large-scale EU R&D&I projects using industry-standard methodologies.
- Strategic Communication and Dissemination: A proven ability to translate technical concepts into relatable narratives for diverse stakeholder groups.
- Creative Visual Design: In-house graphic and multimedia production that ensures project innovations are not just explained, but visually demonstrated and understood.
What is your specific role in the project, and what is the single most exciting outcome you hope to achieve with the results of CustomAI?
Martel serves a dual role within CustomAI:
- Management Support: We provide strategic support to the Project Coordinator to ensure seamless execution and compliance.
- Work Package Lead: We lead the Outreach and Community Building efforts, ensuring the project’s results reach the right audiences.
The most exciting outcome: Transforming CustomAI’s complex technical milestones into a clear, visual narrative that acts as a gateway for stakeholders—turning raw innovation into accessible stories that build public trust and foster a community that truly understands the impact of AI-powered solutions on trade security.
What is the core team involved in the project?
Our multidisciplinary team ensures the project is both well-managed and widely recognized:
- Jean-Baptiste Milon: Senior EU R&D&I Project Manager. With an Executive MBA and a suite of certifications (PMP, Lean Six Sigma, GDPR), he provides the structural backbone for project management.
- Klaudia dos Santos: Leads communication and dissemination efforts, helping turn academic and technical progress into engaging content for social media, news articles, and public outreach.
- Galileo Disperati: Our most creative mind. He masterfully designs the project’s visual assets, from intricate infographics to explainer videos, ensuring our messages are clear, powerful, and accessible.

If you had to summarise your organization’s enthusiasm for this project in one sentence, what would it be?
“We are thrilled to blend our project management expertise with creative outreach and impact creation know-how to bridge the gap between complex AI research and the community, using every project milestone as a foundation for building stakeholder engagement and greater awareness.”





